Logotype, graphic image and campaign for the exhibition ‘Auschwitz: Not long ago. Not far away’, at Centro de Exposiciones Arte Canal.
We use the rectangle as a graphic element for the campaign. Polygon that represents the barracks, delimiting the physical and psychic confinement suffered by the prisoners. We chose the colors black and white to achieve contrast, hardness and coldness.
For typography we opted for Futura for its variety and German origin.
Concepts were applied to business cards, outdoor pieces, catalog, among others.