Cien Años de Perdón
Client: Telecinco Cinema, Twentieth Century Fox
Graphic campaign design for the film ‘Cien Años de Perdón’ directed by Daniel Calparsoro and Jorge Guerricaechevarría script. Starring Luis Tosar, Rodrigo de la Serna, Raúl Arévalo, Patricia Vico, Joaquín Furriel and Jose Coronado.
Among developed pieces there are the teaser poster, main poster, cinema guide, animated trailer credits, cinema decorations, press conference materials as photocall and TV sets. Pieces design for the premiere and streetmarketing action, digital screens, outdoor campaign, bumper and pathfinder, responsive website, and online banners among others.
The film is about six armed men in disguise rob a bank in Valencia. What looked like a simple mug soon becomes complicated and nothing will go as planned.