Client: Universal Pictures
Official poster design and materials for the campaign of the movie ‘Campeones’ directed by Javier Fesser.
A story about a Spanish basket League coach with emotional disabilities sentenced to training a basketball team whose players have a range of learning disabilities.
For the poster ideas we took into account the message of the film, showing the feeling of team, friendship and overcoming the characters. Their way of being is reflected in the choral poster where they appear embraced and in a winning attitude.
From other proposals developed for the poster, we obtained a variety of ideas that were used to create a series of pieces for social networks. Among those ideas, we represent them as if they were heroes in the individual presentation of each of the protagonists.
Also we developed pieces for cinemas, large format, outdoor materials, among other for to complete the campaign.