The Bar

Sergio González Kuhn

Founder / Creative Director

After finishing his studies at the Lycée Français de Madrid, Sergio moved to New York City to study graphic design at the Pratt Institute. During his four year stay in the city, he combined his studies with wide-ranging experience in interactive design work for leading New York firms. In 2001 he moved to Japan in order to gain experience in Asian markets, joining Ashley Associates in Tokyo. This allowed him to broaden his print and interactive knowledge, working with major Japanese brands. Sergio then returned to Madrid in 2003 and set up Barfutura.
He also teaches graphic design at various different schools in Spain.

Borja Muñoz

Designer / Filmaker

After finalizing Media Communication and got a specialization in Digital Compositing, Borja started working for small film companies as a Graphic Designer and Post Production Assistant, where he began to develop a passion for film poster designing.
He worked a four year span as a Graphic Designer, Filmaker and Video Editor for national political parties during official campaigns and at the same time collaborated with film companies such as Dada Entertainment, Red Carpet, Flooxer or Atresmedia, designing film posters and developing sales documents. He then decided to move on and keep improving in the publicity sector, being an Art Director, Graphic Designer and Filmaker for WPP during three years for brands such as Schweppes, Merrel, Axe, Fox or Universal.

Noa Uxia

Designer / Illustrator

Noa Uxia Rodriguez Noguerol is a graphic designer, illustrator and visual artist based in Madrid. In 2018 she graduated after getting her Bachelor’s Degree in Graphic Design at The European Design Institute (IED). After graduating she worked mostly as a graphic content creator for social media at different companies. In 2019 she joined the post-production design studio USERT38, where she worked as a poster designer, editorial designer and art director.
Simultaneously, she’s been advancing her artistic career, as she’s been working as a Freelance Illustrator, and got a scholarship by the Serlachius Art Residence.

Patricia Raventós

Designer / Identity

After two years studying Fashion Design at Felicidad Duce School in her home town of Barcelona, Patricia decided to professionally focus on graphic design. She moved to Madrid in 2007 after completing a Master degree in graphic and web design. Since then she has been freelancing, working on different design projects while expanding her typography and illustration skills. Patricia has also completed her Advertising and Public Relations studies at the Open University of Catalonia.

Javier Peña

Designer / Imagemaking

After graduating in Fine Arts in Salamanca, Javier moved to Madrid to continue his training in graphic design at the IED and later in illustration at EINA in Barcelona. Since then he has combined his artistic career with his dedication as a graphic designer for different agencies, which has allowed him to expand his knowledge in branding and 360º communication. Determined to develop one of his great passions – the poster – in 2016 he begins a new adventure oriented to editorial design and image-making, developing independent cultural communication projects in which he seeks to create pieces that combine visual poetics and graphic impact. “Long live the poster!

Lourdes Lobo

Project Manager

Lourdes studied Public Administration in the University of Seville, her home town. After finishing her degree, she decided to refocus her professional career, packing her bags and moving to Madrid in 2011. Once in the Spanish capital, she began studying for a Master in multimedia communication. Since then, she has steadily been acquiring experience in the marketing and advertising industry, working with several different companies and agencies.

Andreina Reyes


After returning from a spell in the United States, Andreina started working in Barfutura where she takes care of administrative duties, such as facilitating communications, keeping records and setting appointments.
Another responsibility is to monitor and maintain internal company documents, employee manuals, vacation notices, collecting and organizing employee paperwork, job applications, employment contracts and benefits forms.

Elena Ardao

Event Manager

Elena Ardao, graduated in plastic arts from the SUR school founded by the Círculo de Bellas Artes and the Fábrica in Madrid. Her passion for photography led her to take the PhotoEspaña 2018 Master. She has exhibited in places such as El Círculo de Bellas Artes (Madrid 2017), Bastardo Hostel (Madrid 2019), Foto Zurich (2019), Residencia Cantera Tabacalera (Madrid 2019), Artistic Residence at the Centro de las Artes de San Agustín Etla (Oaxaca , Mexico 2020). She also collaborates as an illustrator with textile brands and exhibits her work in galleries such as the Botanical Garden of Madrid.

Pedro González Kuhn

New Business Manager

Pedro is a director and producer based in Los Angeles. He started out working as an Assistant Director and has credits on almost 20 films. In 2013, he set up the production company Sintagma Films, through which vehicle he has directed and produced a number of projects for the cinema as well as advertising. Pedro’s first short film “The Gran Dis-Illusion”, won him a Goya Award Nomination and was selected in official competition in more than 50 international festivals. He recently completed his first documentary film as a producer, “Delicate Balance”.